Search Engine Optimization or SEO is crucial for businesses aiming to enhance their online presence. Many experts would agree that it’s one of the most powerful marketing strategies present today. When given focus, SEO could improve brand credibility and brand awareness, and also give you a competitive advantage over your competitors.
The Philippines has emerged as a prime destination for businesses across the globe to outsource their SEO services. But before you decide on anything, it’s vital to learn about the costs, benefits, and other considerations when engaging SEO experts from the Philippines.
All About SEO
SEO, or Search Engine Optimization is all about improving a website’s visibility on search engines like Google. It involves optimizing content, improving site structure, and gaining backlinks to increase organic traffic.
It’s important to know that effective SEO leads to higher search rankings, and drives more potential customers to your site. In today’s digital world, strong SEO is crucial for businesses looking to stay competitive and grow their online presence.
How much does SEO cost in the Philippines?
If you are interested in enlisting SEO services in the Philippines, you should know that it varies based on the scope and complexity of the project.
Generally, prices can range from $300 to $2,000 per month for comprehensive SEO packages.
There are smaller projects or specific tasks, with hourly rates that typically fall between $20 and $50. The affordability of these services is a significant draw for businesses worldwide, providing high-quality SEO without the exorbitant costs found in other regions.
However, there are factors influencing these costs because these also depend on the level of expertise required, the competitiveness of the keywords targeted, and the duration of the project. Customized SEO strategies that involve extensive research, content creation, and ongoing optimization tend to be on the higher end of the spectrum.
Hiring a Filipino SEO Specialist
When hiring a Filipino SEO specialist, it’s essential to consider their experience, expertise, and understanding of your industry. The Philippines boasts a large pool of talented SEO professionals who are well-versed in the latest trends and techniques.
Before you hire a specialist, make sure to be specific with your goals
Clearly outline your SEO objectives, whether it’s increasing organic traffic, improving search engine rankings, or boosting online sales. This will allow the SEO expert to craft a customized strategy that could better address your organization’s issue.
Review the portfolios properly
This is already a given, but you should carefully examine the past work of potential candidates. Look for case studies, client testimonials, and examples of successful SEO campaigns.
Check on the experts’ technical proficiency
Ensure the specialist has a strong grasp of technical SEO, including on-page and off-page optimization, keyword research, and analytics.
Ask the question “Is the team a cultural fit?”
Given the remote nature of most SEO work, it’s vital to find someone who can seamlessly integrate with your team. Not to mention, they should also understand your business culture. This could be improved over time.
Prioritize communication
Effective communication is key. The specialist should be able to explain complex SEO concepts in a way that’s easy to understand and provide regular updates on progress.
Pros and Cons of Hiring Filipino SEO Specialists
Like any business decision, hiring a Filipino SEO specialist comes with its own set of advantages and potential drawbacks. Before you engage with anyone, here’s what you should know:
Pros
- Outsourcing to the Philippines is cost-effective: Filipino SEO specialists offer high-quality services at competitive rates, making it an economical choice for businesses of all sizes. Not to mention, the country offers a more cost-efficient choice compared to its Western counterparts.
- The pool of talents has high English proficiency: The Philippines is known for its high level of English proficiency, ensuring clear and effective communication in your work.
- You can rely on a skilled workforce: The country has a strong educational system and a growing pool of tech-savvy professionals adept in the latest SEO practices. This will allow you to leave the technical stuff to the experts and just focus on more strategic roles.
- You can’t go wrong with cultural compatibility: Filipino professionals often have a good understanding of Western business practices, facilitating smoother collaboration.
Cons
- The time zone differences may be a challenge: Depending on your location, time zone differences can pose challenges for real-time communication. Make sure to have a good process set in place for better collaboration.
- There are varying levels of expertise: While there are many highly skilled professionals, there can be variability in the level of expertise. Thorough vetting is necessary.
- Some internet connectivity issues could arise: Some areas in the Philippines may experience unstable internet connections. If you are giving SEO experts remote work, this could really affect productivity
Working with a reputable BPO company like KamelBPO helps mitigate the above risks by:
- Operating 24/7 depending on client needs
- Understanding the seniority and proficiency level needed to ensure the right hires are made for the job
- Having a strong business internet connection line as well as a back up in the office.
Benefits of a Business Focusing on SEO
There are substantial long-term benefits for businesses who decide to invest in SEO.
- Increased Visibility: If your partner can come up with a good SEO strategy, chances are, you can improve your website’s ranking on search engines, making it more visible to potential customers.
- Higher Quality Traffic: SEO attracts visitors who are actively searching for products or services you offer, leading to higher conversion rates.
- Cost-Effective Marketing: Compared to paid advertising, SEO is more cost-effective in the long run. Your success won’t be overnight, but once you achieve high rankings, maintaining them requires less investment.
- Brand Credibility and Trust: High search engine rankings instill a sense of trust and credibility in your brand among users.
- Better User Experience: SEO involves optimizing website speed, mobile-friendliness, and content relevance, which enhances the overall user experience.
Salary for SEO Specialists in the Philippines
The salary for SEO specialists in the Philippines can vary significantly based on experience, skill level, and the complexity of tasks. Entry-level to mid-level SEO specialists typically earn between $400 and $2,000 per month. These individuals usually have basic knowledge and a few years of experience. As for Senior SEO Specialists, given that they have a more extensive experience, advanced skills, and a history of successful projects, they can command salaries ranging from $1,500 to $3,000 or more per month. Sometimes, it could be even more than that.
The figures can still fluctuate based on factors such as the specific industry, geographic location within the Philippines, and the complexity of the SEO tasks involved.
SEO Services Within Your Reach
Hiring a Filipino SEO specialist offers a blend of affordability, expertise, and high-quality service. KamelBPO is one of the emerging outsourcing companies in the Philippines for SEO services.
Our team will carefully select the right professionals for your team so you can focus on a well-rounded SEO strategy. We mean it when we say we want our partner businesses to significantly enhance their online presence, attract more targeted traffic, and ultimately drive growth.
Do you want to achieve this too? Leave us a message and we’ll send you a customized package that is tailored to your budget and needs.