When it comes to branding and communication, every business needs to ensure they are effective with their visual marketing efforts to entice customers to look at and buy from them. Graphic design paved the way for businesses to refine their communications strategy. This is also used to build the “look” for brands. With the increasing demand for visually appealing content, many companies are exploring the option of outsourcing graphic artists to meet their design needs. One country that has emerged as a popular outsourcing destination for graphic artists is the Philippines. Before you make a decision, it’s best to know the pros and cons!
What is a graphic artist?
A graphic artist, also known as a graphic designer, is a creative professional who combines visual elements, typography, and images to communicate messages effectively. They use various design software tools and techniques to create visually appealing layouts used for media, including social media, websites, advertisements, brochures, logos, billboards, packaging, and more.
Graphic artists are highly skilled in creating compelling visuals that resonate with the target audience. This eventually enhances the overall user experience.
What projects do graphic artists work on?
Graphic artists are responsible for designing and creating visual materials that reflect a company’s brand identity and effectively convey its message. They are involved in projects such as:
Branding and Identity
Graphic artists create logos, business cards, letterheads, and other materials that establish a unique brand identity for businesses.
Marketing and Advertising
They design eye-catching advertisements, banners, social media graphics, and other promotional materials to attract and engage customers.
Web Design
Graphic artists assist in the creation of visually appealing websites by designing layouts, icons, buttons, and other web elements.
Print Design
They design brochures, flyers, posters, and packaging materials that captivate audiences and leave a lasting impression.
User Interface (UI) and User Experience (UX) Design
Graphic artists play a crucial role in creating intuitive and visually pleasing interfaces for websites, applications, and software, enhancing the user experience.
Graphic artists serve a wide range of industries
Graphic artists work on a diverse array of projects across multiple industries. After all, every business – whether it’s in the field of construction, food, furniture, or other – needs to effectively market its products. Some other industries served by graphic artists include:
- Advertising and Marketing Agencies
- E-commerce and Retail
- Media and Entertainment
- Publishing
- Fashion and Apparel
- Hospitality and Tourism
- Healthcare
- Education
- Non-profit Organizations
What are the qualifications of a good graphic artist?
A good graphic artist possesses a combination of technical skills, creative talent, and professional qualities. The following qualifications are typically sought after in a graphic artist:
- Proficiency in Design Tools: A graphic artist should be well-versed in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and have a solid understanding of typography, color theory, and composition.
- Creativity and Artistic Vision: They should have a keen eye for aesthetics, an ability to think creatively, and a strong sense of visual storytelling.
- Attention to Detail: Graphic artists must pay meticulous attention to detail to ensure that designs are error-free and visually appealing.
- Communication and Collaboration: They should possess strong communication skills to effectively understand and interpret client requirements and work collaboratively with clients, team members, and stakeholders.
- Time Management: Meeting deadlines is crucial in the fast-paced design industry, so good graphic artists should be adept at managing their time efficiently and delivering quality work on time.
Should you outsource to the Philippines?
Outsourcing graphic artists to the Philippines offers several advantages, but it also presents some challenges. Let’s explore the pros and cons
PROS:
- Cost-Effectiveness: Outsourcing graphic artists to the Philippines can significantly reduce labor costs for businesses, as the cost of living and wages in the Philippines are generally lower than in many Western countries.
- Quality of Work: Filipino graphic artists are known for their exceptional creativity and talent. They often possess a strong design background and stay up to date with the latest design trends, enabling them to deliver high-quality work. With this, you won’t be disappointed with their outputs!
- English Proficiency: English is widely spoken in the Philippines, making communication with Filipino graphic artists relatively easy for businesses based in English-speaking countries.
- Cultural Compatibility: The Philippines has a Westernized culture and a familiarity with Western design aesthetics, making it easier for businesses from Western countries to align their design preferences with Filipino graphic artists.
CONS:
- Time Zone Differences: This is one of the most obvious challenges when outsourcing to the Philippines. Depending on the location of the business, the significant time zone difference between the Philippines and the client’s country may require adjusting communication and work schedules.
- Remote Collaboration Challenges: Remote collaboration with graphic artists in the Philippines may pose challenges in terms of communication, file sharing, and feedback exchange.
- Intellectual Property Concerns: Protecting intellectual property rights may be a concern when outsourcing to any foreign country, including the Philippines. It is essential to establish proper legal agreements and safeguards to protect confidential information and designs.
Be strategic and outsource graphic artists to the Philippines
Businesses looking to tap into a pool of highly skilled and cost-effective creative professionals will surely benefit from outsourcing! KamelMedia is a good choice if you want to outsource to the Philippines. Our team is trusted by many companies, and we always commit to deliver top-notch outputs through our people. This way, you’d get the best experience no matter where you are!
Some of the benefits you can get from outsourcing to the Philippines include:
- Reduced operation costs by up to 70%. It’s safe to say that significant savings are not frowned upon by the management. You would be able to cut costs by outsourcing to the Philippines as you won’t have to pay for training, office expense, or even the software used by graphic artists.
- Access to talented creative professionals. Leave the outsourcing work to KamelMedia, and just be on the lookout for exceptional design work from Filipino graphic artists. No matter the industry, these professionals will surely deliver.
Be partners with a trusted company. Send us a message to learn more about our graphic artist services and we’d gladly be of help!